Research

Research Interests

Digital Markets, Electronic Commerce, Sharing Economy, Business Analytics, Industrial Organization in IS

Methodological Approaches

Econometrics, Structural Modeling, Statistical Machine Learning, Natural Language Processing

Working Papers

  • "Social Media Sponsorship: Metrics and Strategies for Finding the Right Content Creator-Sponsor Matches", with Stephanie Lee.

(Under 3rd-round review at Journal of Marketing)

  • "Provision of Helpful Review Videos: Effects of Video Characteristics on Perceived Helpfulness" with Kyungmin Park, Stephanie Lee, and Yong Tan.

(Under 3rd-round review at Journal of Marketing)

(In preparation for submission)

(In preparation for submission)

  • "Netflix and Chilling Effect? The Impact of Streaming Video Licenses on Paid DIgital Downloads" with Brett Danaher.

(In preparation for submission)

  • "The Effect of Learning on Social Network Adoption", with Hema Yoganarasimhan.

Conference Presentation

  • "How Rewarding is the Reward? Demand Estimation of Reward-based Crowdfunding Platforms", with Yong Tan, Workshop on Information Systems and Economics (WISE), San Francisco, CA, Dec. 2018

  • "Sponsorship Effectiveness of Branded Contents on Social Media", with Stephanie Lee, INFORMS, Pheonix, AZ, Nov. 2018

  • "Do Mobile Applications Bring Longer Tail? An Empirical Study of Sales Concentration in Online Channels", with Yong Tan, and Youwei Wang, International Conference on Information Systems (ICIS) , Seoul, South Korea, Dec. 2017

  • "Do Mobile Applications Bring Longer Tail? An Empirical Study of Sales Concentration in Online Channels", with Yong Tan, and Youwei Wang, Conference on Information Systems and Technology (CIST), Huoston, TX, Oct. 2017

  • "How Rewarding is the Reward? Demand Estimation of Reward-based Crowdfunding Platforms", with Yong Tan, Conference on Information Systems and Technology (CIST), Huoston, TX, Oct. 2017

  • "How Rewarding is the Reward? Demand Estimation of Reward-based Crowdfunding Platforms", with Yong Tan, INFORMS, Huoston, TX, Oct. 2017

  • "Do Mobile Applications Bring Longer Tail? An Empirical Study of Sales Concentration in Online Channels", with Yong Tan, and Youwei Wang, INFORMS, Nashville, TN, Nov. 2016

Awards and Honors

  • The Foster School of Business Dean's Achievement Award, 2017

  • Bertauche Transportation Endowment Fellowship, 2017

  • Foster School of Business PhD Program Fellowship, 2014, 2015, 2016, 2017, 2018

  • Runner-up in Structural Modeling Workshop (SMART) Challenge, Carnegie Melon University, Pittsburgh, PA, 2015

  • Chosen as a Talent in National Foundation of Exceptional Talents, Iran, 2008

  • Ranked top 0.1% (ranked 19th) among more than 50,000 participants in the National Universities Entrance Exam in Graduate level, Iran, 2008

  • Ranked top 0.1% among more than 500,000 participants in the National Universities Entrance Exam, Iran, 2004